Search Engine Optimisation

W1 Search Engine Optimisation

Search engine optimisation & Pay Per Click advertising is a important part of marketing today with 25% of all advertising budgets spent online. Google alone drives more than 50% of all online sales in a UK market worth 100 billion.

Your business requires high quality, relevant search results, W1 Search Engine Optimisation (SEO) can secure invaluable first page Google results for their clients. W1 SEO have a proven track record of search engine optimisation success, ensuring high first page results on Google and other search engines, whilst dealing with both small start-up businesses and large Ecommerce companies.

People rarely look beyond the first page of results, and W1SEO will drive additional targeted visitor numbers to a site which will in turn increase revenue and drive a business forward.

W1Search Engine Optimisation has worked with many successful companies, including GardenCentre.co.uk, the premier UK online gardening centre, British Corner Shop, British food shopping for expats, and the Grand Pier in Weston-super-Mare. W1Search Engine Optimisation gives a bespoke service and flexible pricing ideal for individuals, small businesses and large companies.

The personal service of an SEO expert can offer optimisation of a website to increase both revenue and market recognition. Because of outstanding results on Google and other search engines, the client retention rate is exceptional, with a dedicated personal manager for each client, with the businesses gaining a high return on investment and rapid and visible progress in search results.

Alongside specialist knowledge in organic search result positions, W1Search Engine Optimisation offer pay per click advertising with sponsored link campaigns (mainly Google Adwords) to create an instant presence for a business. W1 SEO expertise ensures each pay per click campaign is optimised for relevance, cost and performance.

Well written content writing in a website is invaluable to attract good web presence. W1Search Engine Optimisation can add value to a business by improved content writing for a site, recommending amendments or producing original well structured content, attracting high returns with search engines. Content writing by SEO is informative, relevant, and search engine friendly. Another service offered is copy for use on printed media such as flyers, adverts, brochures and posters.

W1 Search Engine Optimisation offer a free initial consultation to find out more about their personal services of search engine optimisation, pay per click and content writing, for a complete understanding of how and why to improve a search engine position for an individual business.

Services⁄Products

Search Engine Optimisation

Search Engine Optimisation is an important element of marketing – it helps a company to secure high first page search engine results for their key search words or phrases. Good organic search engine results are proved to be value for money when it comes to marketing spend. Improving a search engine position increases traffic to a site, which in turn increases orders, thereby increasing profits. Optimisation is the work involved in organising a website so it will be highly ranked by search engines for relevant keywords and phrases.

A key pillar of search engine organisation is optimisation of the website with HTML or programming code, which needs to be well structured and adhere to W3C web standards. This in turn leads to well written content which is also a key component of search engine optimisation. A highly structured form in which to construct web pages is easily crawled and indexed by the search engines, and W1Search Engine Optimisation can build or rebuild sites to W3C standards as required. Search engines look for these highly specialised forms and content, including the use of keywords in specific places and densities, with a correct balance of both.

W1Search Engine Optimisation have consultants who are experienced web developers who will primarily target first page Google results, while others such as Yahoo, Bing or Alta Vista will follow.

There are two types of search engine results- sponsored links at the right hand side of the page which have to be paid for, or natural results which are free and make up the bulk of the page. These natural results are difficult to attain and this is where W1Search Engine Optimisation can give professional assistance. In an ongoing process, W1SEO ensure that search engine ratings and position are attained under a low monthly contract.

W1Search Engine Optimisation techniques are focused around well written HTML and page content. Good written content, and well structured and compliant markup and well written meta data should after a short time begin to show results for a business.

Pay Per Click Advertising

Whether a budget is large or small, to improve the natural results of search engine optimisation, it is recommended to run a paid search campaign alongside the main program. It is critical that these sponsored link campaigns should be optimised for maximum performance, although they should be an integral part of any online marketing. They can, however become expensive – if you have a limited budget W1Search Engine Optimisation recommends starting with the natural search.

If done correctly, paid search is an excellent companion to natural search engine optimisation. The combination of paid and natural search engine results gives you additional coverage on the first page Google results, however the landing page within your website for a given sponsored advert needs to be optimised to be applicable for the advert’s key phrase. The cycle brings the better performing adverts to the fore.

If poorly managed a paid search campaign can be a drain on budget for little result. You can set whatever monthly budget level you want for the pay per click campaign but it will definitely pay for itself to have professional management of the sponsored link campaign in place.

Content Writing

Search engines will only index your site favourably if you have well written content in your web pages. It needs to be relevant and unique, informative, and search engine friendly.

Along with well written content, and properly marked up web pages, search keywords and phrases for optimisation must appear throughout your website in specific places, and to specific densities so that the search engines will rank your website highly for the required key phrase. Getting the balance correct is a matter of experience.

W1 Search Engine Optimisation always advises the use of web standard compliant pages, and can re-build existing websites to W3C web standards as required. Well written and well structured content is a key component of search engine optimisation, and the benefit for search engines will make it well worthwhile.

The primary benefit of well written content is the impression that it gives to the reader. By eliminating spelling mistakes, typos and grammatical errors you automatically give a better account of yourself or your business to readers and potential customers. Add to that the benefit of a logical, well formed sentence that gets your message across succinctly.

Well structured, grammatically correct prose can transform your web pages. The net is cast wider, with more keywords and phrases being covered by comprehensive content, which in turn increases the chances of your page being returned in search results.

To access unique well written content, W1Search Engine Optimisation employs experienced copywriters to improve existing content or write structured pages for your business.

This copywriting service is not just limited to web based content – we can produce well written eye-catching copy for use on other media such as adverts, brochures, flyers and posters.

Website Development

W1 Search Engine Optimisation can offer individual advice to help improve your website, or take you from scratch into a start-up situation tailored to your business and budget. Employing experienced web designers, developers and online marketing consultants, we can make recommendations to improve your market presence or make your site accessible and relevant to your target audience, bringing new sales and profits.

All our websites are HTML based using meta data and optimisation for great results in submission to all search engines.

W1 Search Engine Optimisation is passionate about the success of your business, and we take pride in working closely with you to help you realise your business’s full potential on the web.

We are the SEO partner of choice for small start-up businesses and large Ecommerce companies alike, and will work with you to take your business to the next level.

Graphic Design

W1 Search Engine Optimisation can supply graphic design and artwork for both print and the web – each project large or small is individually targeted to a specific budget, and we can offer competitive quotes from everything from wedding stationery to business logos, advertising artwork and designs, including brochures, posters and much more.

Good graphic design results in a representation of ideas arrived at by a creative process involving the client and designer, and each project is given time to be discussed in depth until satisfied.

Whether to enhance your website or produce artwork for a one-off event, just contact us today to discuss your requirements.

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